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| Abstract : |
| Kerala State Civil Supplies Corporation has been operating in the state since 1974 with the objective of engaging, promoting, improving, developing, counseling and financing production, purchase, storage, transport, distribution, and sale of food grains, food stuffs and any other commodities which the Government may consider as essential. The corporation protects the general public especially the poor from the rising price of food grains in the open market by making them available at a concessional or subsidized rate. This paper intends to analyze the market strength and activities of the corporation, annual sales turnover made by the corporation over different years and various problems of the corporation from the customer’s point of view. The study shows that corporation,’sales revenue is getting increased for the last several years except in the year 2010-11 and the same is embedded with enormous problems which will affect the attainment of its objectives negatively. |
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